Gravois Park Neighborhood / St. Louis, MO USA
With Carlie Trosclair, Jason Deem, Robin Harvey, Janel, Chanel & Chucky
Objective 1: St. Louis participation in the national Preservation Heart Bombs campaign.
Objective 2: Guerrilla marketing for the vacant historic houses in the Gravois Park neighborhood owned by the city’s Land Reutilization Authority.
Method: Allen and Harvey assembled map of vacant landbank-owned properties in Gravois Park, and select 28 targets. Trosclair and Allen develop “candy heart” theme. Trosclair designs hearts. Deem, Trosclair and crew make hearts. All install.
Result: “Candy hearts” marking 28 inhabitation opportunities by Valentine’s Day 2015.